Tuesday, May 10, 2011
Why April 12th Is Important To Remember
Another April 12th has come and gone, and for most Americans the date holds no special significance-- if nothing else, it might remind some that the dreaded April 15th tax deadline is not far away; for others, they might be reminded that Spring is well underway, and if we haven't observed Easter yet, it won't be long before we do.
But for those who remember the history of this nation, especially of the last one hundred and fifty years, April 12th is significant, and arguably, quite important. Three prominent events happened on April 12th that affected American history, and perhaps heralded-in new eras.
On April 12, 1945, the United States and the Free World lost Franklin Delano Roosevelt to a cerebral hemorrhage in the closing months of the Second World War. The responsibilities of presidential leadership fell on the shoulders of Harry Truman.
The world entered the age of manned space flight on April 12, 1961, as the now-former Soviet Union launched Vostok I with Yuri Gagarin aboard. Gagarin would complete one orbit on his mission, making exploration history. Alan Shepard would become America's first man into space three weeks later.
Perhaps the most famous (or infamous) April 12th occurred in 1861,( marking the beginning of the American Civil War) with rebel Confederate artillery forces shelling Fort Sumter, a federal island fortress in the harbor of Charleston, South Carolina. The artillery barrage began at 4:30 a.m., and continued for thirty-four hours, until the Union forces under the command of Robert Anderson surrendered.
Neither the Union nor the Confederacy suffered casualties that day, but the Civil War had indeed begun, and before it concluded, over half a million men would die. What began as a war for states' rights would become a war to define what "freedom" actually meant.
Tuesday, May 3, 2011
The Budget Friendly Manicure
Step by Step - Manicure
By Ashley Pinkham
"Create professional quality results and keep cash in your pocket" |
Your Computer Is Watching You!
Are you watching back? Have you noticed anything odd lately?
By: Nate Hemmert
Does it ever feel like the computer you’re staring at may just be watching you back? Well that’s because it is! No, it doesn’t have eyes; it’s not a Transformer, but it can still see you. It knows where you’ve been, how long you’ve been there, and in all honesty, it might even know your interests better than you do yourself. Do you ever wonder how the ads being shown to you are so spot-on? Why does a t-shirt for your favorite band always seem to popping up? It’s called behavioral advertising and it’s the newest form of deadly-accurate advertising. Behavioral advertising, to some extent, is everywhere on the internet. Every page you visit, every click you make, it’s there – although you may not notice it or maybe you’re so used to it that you just don’t see it anymore.
Almost all of us have at least one email account from a large provider, if not quite a few. If you sign on to your hotmail account (or equivalent) the ads are tailored to recent searches you've made. Maybe you've been considering a Vegas trip? Looked up a flight or two? Well now there is going to be a multitude of travel ads all over the place. The scary part is, these ads just so happen to be advertising flight deals from where you live to whatever city you’ve just searched for! You're being tracked every single time you use your internet connection!
A better example than basic email accounts might be the social networking sites. Almost all of us have a Facebook account these days – one out of every dozen people on the planet actually. Facebook, more than any other, is the so-called king of behavioral advertising – “It knows exactly who you are and what you're interested in, because you told it. So if Nike wants its ads shown only to people ages 19 to 26 who live in Arizona and like Nickelback, Facebook can make that happen. In the world of targeted advertising, Facebook has a high-powered sniper rifle.” And in no way is that an exaggeration; Facebook has still not become a public company – there are still no big shot shareholders. Mark Zukerburg, Facebook’s creator and CEO, says it’s not about the money, but more so that he’d rather run things himself than let a bunch of shareholders make the decisions, and he definitely seems to mean it. Although Facebook is a privately held company and doesn’t release financial statements, analysts and journalists estimate Facebook's 2010 revenue stream to be anywhere from $1.1 billion to $2 billion! Yet somehow Zuckerberg is still seen driving a humble and modest black Acura TSX.
If a company or business wants to advertise on Facebook, basically what’s going to happen is: that specific company or business is going to get a monthly demographic report from Facebook. The company is then are able to find out how many people visited their page, what their ages were, their genders, the locations of these visitors, and many other things. With this information, a company can then modify the demographic focus of their advertising. Facebook will then give different payment options based on the selections made. There are options like "Pay Per Click" (CPC) – which means that you only pay Facebook a fee each time a user clicks on the ad that takes them to your page. Then there is also the option to pay whenever someone sees your ad (CPM), whether they actually looked at it or not. It would seem that the “Pay Per Click” or CPC option is better than paying for each ad, regardless of whether 100 people click on it or only 2. Facebook doesn't sell your personal data to advertisers; it uses the aggregated statistics of its millions of users to more effectively target the ads it serves, but still this is a long way from selling personal information – which you’ve given to them willingly by the way.
In the end, each individual user is helping Facebook every step of the way as far as its targeted advertising goes. Every time you change or update something, the advertising on your Facebook homepages and all the other pages you visit will change to suit. These ads change depending on all of your different interests. If you join a certain group or happen to “Like” something such as a new product, a band, a TV show or maybe even a new movie, the ads will again, be tailored to more closely fit your personal interests. Facebook shows each user individually, the ads that best suit them –ultimately increasing the possibility that they will end up clicking on the ad and the company paying for it can, in turn, make a sale. This is an ongoing, ever-changing process too, so rarely will the ads ever be the same.
Since behavioral advertising has a way of being so accurate, a growing concern in the minds of many is just how far this new form of advertising will end up reaching. A teacher once showed me a truly amazing online radio show called “OnTheMedia” from NPR. This broadcast regularly addresses many current issues regarding media in today’s world – although, with the recent funding cuts passed by congress, this show may not be around for too much longer. In a recent episode that was aired, titled Off Target, the topic of discussion was behavioral advertising and some of the ethical boundaries within. The host Bob Garfield discusses the topic with Joseph Turow, professor at UPenn and lead author of a new study on behavioral advertising. Although, I won’t spoil the entire show (it is still available online), Turow puts forth the idea of an episode of "60 Minutes" that is so tailored to the individual that it is has become a different show for each person that views it to exemplify just how far this may go. Although behavioral advertising is still a long way from this, the point hits home and is made more than clear. So what exactly are we supposed to do, right?
You can, realistically, control how much of this tracking is going on to a point. You could turn off "cookies" and restrict privacy settings through your computer. But once you do this your internet experience isn't all that enjoyable anymore. Things like saving your history, temporary internet files, cookies, and all the things like that, all make your internet experience much smoother and that much more enjoyable.
The question here is: where is the line of personal privacy being drawn? In the end, each and every one of us are giving up our privacy and personal information willingly, albeit not always intentionally, so it is an unclear issue at best. Some people enjoy the custom-tailored ads; it helps them see ideas and products they might otherwise have missed. Others don’t even notice the near-creepy accuracy of these ads. With a fully connected global society will this so-called “privacy” even exist anymore?
Monday, May 2, 2011
The G7 Army
By Ashley Pinkham
"The first time I heard myself recorded I cried." |
"I spend most of my free time playing guitar." |
Sunday, May 1, 2011
Saying Goodbye: The Curse of Alzheimer's Disease
by Mark W. Kness
We humans don’t like saying goodbye to anything– not to people we love and care about, not to pets we love and care about, not to clothes that look like a disaster, but feel good when we wear them, not to the buildings we have lived in and called home, not to the heaps we have driven and called automobiles, not to the times and eras we have lived in and relished. Saying goodbye is painful...it hurts, sometimes badly. Saying goodbye means we are admitting to ourselves that something is over with and done. “It is no more,” as it was said in an old Monty Python television sketch.
My girlfriend and I traveled to my hometown in Iowa recently to visit my elderly parents and two adult sisters. Since I live in Colorado, I’m unable to get home to visit family as often as I’d like (and our family is a close-knit bunch) so my visits home I cherish and value greatly. On this last visit, I wanted to spend time with all of the family, but I placed a premium on spending time with my dad, because my dad has been diagnosed with dementia, and that dementia is more than likely Alzheimer’s Disease. My dad was not diagnosed with Alzheimer's with one hundred percent certainty, but then, Alzheimer's can’t be diagnosed with one hundred percent certainty. In all likelihood, he has it, and I am so sad. What makes me the most sad about the situation is that all of us who love and care about my dad are saying goodbye to him, or at least, goodbye to memories of him when he was vibrant and active and alive.
For those who are unfamiliar with Alzheimer’s Disease, (it’s difficult to imagine in the year 2011 that Alzheimer’s would be unfamiliar to anyone) it is a progressive and irreversible brain disease which robs a person of their cognitive functions– thinking, remembering and reasoning– to the point where that person's everyday life and behavior changes. There are no certain estimates of how many people in the United States have been diagnosed with Alzheimer's Disease, but experts have suggested that as many as 5.1 million Americans may be suffering from it. There is no known cure, and no known single cause of Alzheimer's, (although scientists generally believe that a combination of genetics, lifestyle and a person's environment could be contributing factors) but doctors do know what a brain of a person suffering from Alzheimer's looks like, with numerous clumps of plaque, and tangled bundles of fibers present in the Alzheimer's-affected areas. There is also a loss of connection between the nerve cells of the brain. The affected areas of the brain then begin to shrink and die.
Alzheimer's symptoms usually show up after the age of sixty, but by that time when the symptoms first show up, the disease may have been present in the brain for ten to twenty years. The first sign of Alzheimer's is usually problems with memory. Some of you reading this might be thinking "There are times I forget things-- do I have Alzheimer's?" or from a different angle,"Everybody has things that they don't remember, that doesn't mean that they have Alzheimer's!" Many people have memory problems, and a portion of those who have those memory problems have a condition called Mild Cognitive Impairment or MCI-- those who have MCI have above normal problems with memory, and yet their condition is not as severe as someone who has Alzheimer's. More people with MCI than without it go on to develop Alzheimer's. An Alzheimer's patient has more severe and frequent memory problems that show up in examples like getting lost, unable to handle money or pay bills, repeating questions, poor judgement, taking longer to complete daily tasks, and mood and personality changes.
In the case of my dad, his condition was diagnosed early, after he displayed memory loss, confusion, and had begun repeating questions, all symptoms that were atypical of his personality. After an examination, he was prescribed with Aricept, a brand name for Donepezil, which helps with his memory and thinking, and it causes him to be less anxious. He knows the name of family members and friends, and enjoys his days watching the world. Honestly, I would rather have his attitude about life than the one I've had the past decade.
Dad will have Alzheimer's Disease the rest of his days, but he is at least comfortable, and that is all a family can ask. It is still hard, though, for my family to accept this reality-- we remember the dad who was the mail carrier, the dad who could fix anything (we actually had a book in the house by that title), the Sunday school teacher and church elder, the scoutmaster, the carpenter who made beautiful furniture, and the woodcarver. I remember when he took me fishing, cheered for me when I played Little League baseball, calmed me down when I saw and heard for the first time an honor guard fire their rifles on Memorial Day, and rubbed Butch Wax into my hair every Sunday morning when I was a boy. He still has the best sense of humor of anyone I know, and can find the humor that life presents us.
Having a loved one with Alzheimer's Disease doesn't have to be defeating for that person. A nutritious diet, physical activity, social engagement, and mentally stimulating pursuits for the person you care about might help reduce the effects of Alzheimer's or any other form of dementia. My dad's situation was diagnosed early, he is on the appropriate medication, and his condition is monitored, so he and my family have been fortunate. Through research studies, and the work of organizations such as the National Institute on Aging, we know much more about Alzheimer's Disease than we did thirty years ago. Information related to Alzheimer's Disease is available for families, caregivers, and professionals on diagnosis, treatment, patient care, caregiver needs, long-term care, education and training and research, and can make the Alzheimer's patient's transition easier.
Saying goodbye to those memories of how your loved one used to be doesn't have to be under the control of some disease.
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